Ekocycle Delivers Recycling Message Through Dramatic Visualization

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We constantly hear about the benefits of recycling, and now Ekocycle has taken the delivery of this message to the next level by going on a mission to provide a remarkably informative and entertaining visualization of the possible results of this effort.  Ekocycle is a collaboration between the Coca-Cola Company and Will.i.am, which educates consumers, particularly young people, on the benefits of recycling and encourages “recycling behavior” and sustainability among consumers”.  We here at LGBG first wrote about this project back in August (http://livegreenbegreen.com/?s=Ekocycle), and after seeing the work done by this group, we would like to talk about it again.  First of all, we salute Ekocycle’s mission to use awareness of the issues with plastics as a tool to effect social change.

The goal of the Ekocycle project is a simple and direct one– “zero waste“, an innovative way of

.  Plastic bottles can be recycled to make so many other items, with the possibilities limited only by the lack of imagination.  What makes this effort really special is the visual and auditory appeal to the senses in the form of commercials set to music, which begins with an empty soda bottle being morphed into numerous popular items that we use everyday, some of which, are in very high demand.  This approach to recycling is very refreshing because in the past we have been bombarded with the negative effects, or punishment, for not recycling.  We read about plastic pollution, and we witness increased bottle taxes and added costs for plastic bags, along with local ordinances banning the use of plastic bags totally.  Also, we see large landfills packed with plastic materials that will take forever to break down.  Now Ekocycle has introduced commercials, which shows in dramatic fashion products we can make from recycled plastic bottles, thereby protecting the environment and still having fun.   These commercials are set to the characteristic beat of the music of Will.i.am, and the recycled products includes furniture, phone cases and accessories, and even the ever-popular Levi jeans.

Since we first announced Ekocycle last August, this project has gained momentum and is becoming a social movement dedicated to sustainability.  It has attracted the attention and resulted in partnerships with major brands, such as Limited edition Levi’s 501 Waste<less jeans, Beats by Dr. Dre (headphones),  Case-Mate Barely There phone cases (available at Best Buy and at www.bestbuy.com/casemate and New Era caps.

Will.i.am so fittingly states, “All good things must end, but an end can be a new start”.  Ekocycle is the embodiment of the spirit of sustainability.  With its positive message and reinforcement of the need to be environmentally friendly, combined with the encouragement to use technology to address environmental issues, such as plastic pollution and waste, it is mounting a social movement which makes us want to jump on the bandwagon to witness the possibilities.  It’s like magic tricks, which turn objects into new things.  We all love magic, and Ekocycle is eager to deliver a world were we can live green, be green.

Sources for this article:

http://livegreenbegreen.com/?s=Ekocycle

http://www.coca-colacompany.com/media-center/press-releases/recycling-fashion-william-coca-cola-launch-new-brand

Credit: Will.i.am at Ekocycle

Credit: Will.i.am at Ekocycle

Green Home Green Summer

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Establishing a green home does not happen overnight but requires planning, commitment and practice.  Summertime is a great time to start this endeavor.  School is out, and the household is functioning at a slower pace than normal.  This also is a teachable moment for both the adults and children in the family.  The family can start with an outing to the local landfill.  Just seeing the huge mounds of discarded plastics, electronics and other trash is an eye-opening experience.  It effectively and dramaticallyquantifies the overall effect of one household’s trash at the curb combined with the whole area’s trash at a single location.  Just think– this is only one of the landfills in this county alone!

Each family’s efforts towards living green represents a positive step in the right direction.  It is best to start with a master plan.  It can be as simple as first committing to reuse.  Using washable cleaning towels as opposed to paper towels goes a long way as does the incorporation of reusable items such as mugs, plates, cups and water bottles.  Consider the purchase of products such as liquid soap in bulk and refillable decorative bottles.  Donating clothing, toys, household items and electronics to charities serves the dual process of helping others who are less fortunate, as well as keeping these items out of the landfill.  These practices alone will substantially reduce the number of articles going in the trash and on to the landfill.

Summer vacation also is an excellent time to examine your energy and water usage and to make cost-cutting changes.  This is a great time to take a trip to the hardware store to learn about and to invest in energy-efficient lighting and appliances.  If a new appliance is on the shopping list, make sure it it an energy star product.  These products are very energy efficient and will save money in the long run.  This also is a good time to invest in energy-efficient light bulbs for your home.  Thirdly, take a look at water filters.  An investment in a tap filter negates the need to purchase bottled water, thereby lowering grocery costs and most importantly, reducing the number of plastic bottles taken to the landfill.

Going green in the summer presents several opportunities for families to learn healthier and environmentally friendly ways of living, establish green plans, save money and improve the environment.  So this summer try to live green be green.

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