The innovative business practice of shared value, whereby profit-driven entities undertake social and environmental missions, naturally prompts contemplation of the possibility of legitimate coexistence of such normally divergent positions. Any such discussion is especially significant today as we celebrate the 45th anniversary of Earth Day, a day set aside by more than 192 countries and 22,000 partners to “activate the environmental movement worldwide, through a combination of education, public policy, and consumer campaigns.”[1]
