Patrick and Becca’s Great Adventure

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In late 2012, Patrick Halligan, co-founder and CMO of Live Green Be Green by PMD United, was presented with the opportunity for temporary reassignment from Citystash, Washington, DC to the San Francisco office to assist with business marketing, development and operations.  Patrick, a 2012 graduate of the Fordham University Gabelli School of Business, viewed this offer as a great chance to hone his business skills and to boost his resume.  He eagerly accepted this proposition and set out to ready himself for the trip.

With the assistance and support of his girlfriend. Becca Donnelly, a recent graduate of George Washington University, Patrick carefully planned this cross-country trip.  While they realized this would be an awesome road trip, they had no idea that it would be an amazing testament to green living and sustainability.  It turned out that each step of this journey tells a story, a very personal one, of two members of the Millennial Generation, whose daily lives and interests seamlessly incorporate and reflect principles of green living and sustainability.  While having fun seeing the sites and enjoying each other’s company, Patrick and Becca’s journey unintentionally created a symbolic quilt with interlocking pieces displaying a theme of those principles.

Family.  In planning their journey, Patrick and Becca looked to family for moral support and encouragement for their trip.  Additionally, they made sure their route included stops to visit family, including cousins, a sibling and niece and nephew in Chicago.  They also reached out to west coast cousins while in California.  During their time in California, they took time out of their busy schedules to entertain east coast family members visiting in the area.

Energy Conservation.  As part of the Millennial Generation, it was only natural that Patrick and Becca chose to take this trip in a Fiat 500, a small energy-efficient car that gets great gas mileage.  With careful planning and limited space, they readily adopted a minimalist attitude, taking only what they needed.

Climate Change.  Patrick and Becca’s chosen route resulted in an unintended reference to climate change, often associated with extreme temperature changes and violent storms.  While visiting in Chicago, they encountered a severe lightning storm, and while driving through Wyoming and Nevada, they experienced continuous days of extremely hot weather with temperatures soaring as high as 118 degrees Fahrenheit.  In San Francisco, they experienced a summer quite different from the east coast, with some days not even making it to the 70 degree mark.

Nature.  Throughout this trip, Patrick and Becca experienced nature at its best, reinforcing the idea that we as humans do not own the earth.  Rather, we are stewards of this land, and as such, we are obligated to coexist with nature.  They visited many landmarks, including Mount Rushmore and Deadwood, as well as Yellowstone National Park and the Badlands.  While in Yellowstone, they saw animals free to roam, rather than being in corals.  After arriving in San Francisco, they walked the foothills, swam and played in the ocean and enjoyed the wonders of Big Sur where man’s footprint ends, and nature is in command.  They also enjoyed amazing sunsets, undisturbed by man’s light pollution.  They stood beside sea lions, allowed to coexist with man without being reduced to a commodity, contained in zoos or aquariums for the entertainment of man at a price.

Sustainability.  On their journey, Patrick and Becca included a stop to the Coors Brewing Factory in Golden, Colorado. There they were treated to a lesson in sustainability.  They toured the brewery where they were educated on the company’s business practices that makes it a priority to increase the productivity of natural resources with zero waste tolerance.

Their adventure also reflected the importance of people, which is recognized as an integral component of strong sustainability theory.  The success of their journey is largely attributable to the support of people, starting with the owners of CityStash, who believed in Patrick and offered him the opportunity to work in the west coast office.  Also, it is important to thank the Wygant family — Scott, Joelle, Bill and Diana.   These kind people graciously served as Patrick and Becca’s safety net in this leap of faith, particularly Bill and Diana, who provided them with a place to stay and helped them familiarize themselves and navigate the San Francisco landscape.

There are so many lessons to be learned from Patrick and Becca’s journey, too many to discuss in one article.  Perhaps the greatest lesson is that each of us should seek to engage the greater good in life, which in most cases will lead to living a greener and more sustainable lifestyle.  To do this, it is important to take a leap of faith, drop many of our rituals that encumber us and to heed the call of the universe to “come away with me” to a new place.  To do so is to live green, be green.

http://youtu.be/enAzQ3F2psk

The Millennial Trains Project– Pioneering Innovation and Sustainability

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The Millennial Trains Project, a traveling incubator designed by 26-year-old Georgetown University graduate, Patrick Dowd, is pioneering innovation through contemplation and collaboration via a symbolic train ride from San Francisco to Washington, DC, with 10 other stops along the journey.  Dowd’s inspiration for this endeavor came as a result of observing the Occupy Wall Street movement while working in New York for JP Morgan when he questioned whether the dissatisfaction of so many young people could be channeled into something positive.  Having participated in a similar train project involving young entrepreneurs while traveling as a Fulbright scholar in India (the Jagriti Yatra), Dowd decided to undertake a similar venture in the United States.

In the spirit and mindset of a true Millennial, Dowd did not allow his lack of experience deter him from planning this project.  As an innovator, he made the project about ” ‘vision and passion’ and daring to fail,” rather than being burdened by finances and “business plans.”  He set a goal to find backers, railroad cars and innovative passengers willing to take the trip.  Dowd first set out to find sponsors for his plan and was successful in getting the support of Betsy Broun, director of the Smithsonian American Art Museum.  She then assisted him in networking and bringing other sponsors aboard, including the Norfolk Southern rail line.  Dowd was able to locate two 1953 sleepers and a 1948 domed observation car.  Also, he was able to secure the services of some chefs to prepare delicious meals for the passengers.

With the functional details in place, Dowd then went about selling his idea of a train ride across the country for young innovative entrepreneurs, offering a unique opportunity to connect with the landscape, each other and other businesses and entrepreneurs along the way.  Using social media platforms, he garnered the attention of many interested people, and the individuals selected to go were the first ones who were able to pay for the trip, with many of them raising the funds through crowdsourcing on the Internet.

Of course the idea of a whistle-stop train crossing America carrying someone who wants to deliver a message or engage citizens is not novel.   Perhaps the most famous whistle-stop tours were those used for the presidential campaigns of Presidents Franklin Delano Roosevelt and Harry Truman.  With limited access to face-to-face contact because of transportation limitations in terms of traveling time and with lack of televisions in American homes, whistle-stop train tours were effective in maintaining personal contact with citizens.  The unique idea in the Millennial Trains Project is that this whistle-stop train is “a campaign that is not trying to elect anyone,” but rather about “reimagining what we can do as a country over the next 10 years.”

As President Barack Obama stated in his speech celebrating the 50th Anniversary of the March on Washington, “change does not come from Washington, but to Washington.”  The Millennial Trains Project is symbolic of the movement underway in which the Millennial Generation is quietly making a difference and bringing their ideas to Washington.  This project also is founded on the recognition that this generation is not the group of slackers as they are often portrayed by former generations.  Rather, with their extensive education, technology skills, networking abilities, willingness to compromise and innovative spirit, they are the pioneers of a new era that is focused on justice, social and economic equality, environmental protection, sustainability, improved living conditions for all people, and acknowledgement that happiness in life is important.

We here at LGBG will be following the three upcoming trips scheduled by the Millennial Trains Project, and we will keep our readers informed of any developments or opportunities to participate in this worthy project.

Source:   Leiby, Richard (2013, September 10).  Thinking Things Forward.  Millennial Trains Project is an incubator powered by ideas.  The Washington Post, pp. C1, C2.

The Nourishmat: Turning All Thumbs Green!

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The Nourishmat, a 4′ x 6′ garden system, is an all-in-one roll out garden designed to empower people to start growing food and flowers. The Nourishmat is rolled out onto your soil for easy DIY food production. Roll out the mat, push in the seedballs (clay, seeds, chili-powder and all-natural nutrients), and hook it up to the hose. We think of the Nourishmat as the way to cultivate the next generation of food growers.People have become disconnected from their soil. Earth Starter was formed in order to solve what we believe will be the world’s most pressing issue in upcoming years: sustainable healthy food supplies. Given limited resources and budgets, food as it is available today might not be so accessible in the future. By using the Nourishmat products, you are preparing yourself for this future. Our products offer cost-effective solutions that have a tangible return in your wallet. Our goal is to help people reduce their dependency on global food markets while focusing on creating a more nourishing Earth.

Earth Starter is doing more than just empowering consumers to grow their own food.  They are now making a huge push to help feed children who struggle with hunger. Earth Starter has teamed up with Two Degrees Foods to give 4 meals to children in the United States when you purchase the highly anticipated Nourishmat.  For every Nourishmat YOU PURCHASE, WE GIVE 4 meals to children suffering from hunger in the United States.
The Nourishmat is made of polypropylene, a recyclable landscape fabric used in industrial agriculture.
The Nourishmat was designed to be multi-sensory and intuitive. We used colors in combination with the square-foot method. The layout of the plants revolves around companion planting. For example, the bugs that like marigolds are the same bugs that love to eat the bugs that love to eat tomatoes. Other plants like Nasturitum (everyone’s first question, what is nasti-tu-…..) are great pollinators and so forth. The Nourishmat comes with a planting guide that tells the user where and when to plant.
Every 4′ x 6′ Nourishmat and 2′ x 6′ Herbmat comes with pre-planted seedballs separated by plant type. There is a combination of spring, summer and fall crops so users can continue to grow almost year round (we even have winter wheat during the winter).
We completed a 22 state beta test over the last year and a half. In order for us to have a successful first year run, we had to choose plants that would grow in all USDA hardiness zones. We took the data from our beta test and created the first Nourishmat iteration and adapted a planting guide accordingly. The combination of cool and warm weather crops with a mix of herbs for the summer allows for more successful yields. Bio-diversity promotes more pollinators and the seedballs help protect seeds against harsh environments and pests.
Eventually users will receive instructions based on their geo-location online. That is one of the goals with our Kickstarter — to make information available to our users without overwhelming them or keeping them glued to a tablet or PC. By 2014, users will be able to go-online – select their zip code, we will tell them what grows best in that location, choose a size, and based on seedball inventory, we will use a companion planting method to automatically position and space the plants. It’s all about cultivating gardeners not gardens.
After Kickstarter the the mat will run $39-$79
Nourishmat with Irrigation – $79.95
Nourishmat without Irrigation – $64.95
Herbmat with Irrigation – $49.95
Herbmat without Irrigation – $39.95
The nourishmat
 
We have already done some pilot testing with the summer camps and schools on the east coast. Right now we are working with the San Francisco Unified School District (SFUSD) and the Mayors office in SF to work on using our curriculum and the Nourishmat as an educational tool. It reduces the intimidation factor because all of the tools are already laid out.
Testimonials
When you combine outdoor learning with something like the ‘Nourishmat’ designed to allow students to grow their own garden and share with other students around the country using the Nourishmat application…well this is hands on learning at its best… students can watch plants grow, share their growing time and success, read, write and communicate with other students, sharing together in the learning experience. Designed for students and schools in mind, the inventors of this creative product are developing a user-friendly curriculum for students as well.Theresa May – Head of School Prince William Academy 

Working with charter schools and visiting the school fairs has been helpful, but parents have been some of the biggest advocates. They have purchased some of beta quantities to be tested in schools in MD and VA. Some of our Kickstarter levels focus directly on allowing folks to give directly to a school of their choice. By working with the SFUSD we are able to use initiatives like Proposition A which gave 120 schools in the San Francisco area each $150,000 for schoolyard greening. We have proposed to put Nourishmats in those spaces with a curriculum with a much small $6,500 budget. Each school is receiving  $150,000 for their own green schoolyard. This gets spent on landscape architects, and plants, mainly and for some, the process will most likely take a few years to get completed.
Our focus is on providing people with all the resources needed to start growing food and flowers today. We have come a long way and have had many bumps and scrapes on the way. Our Kickstarter page doesn’t show the grit that it took to keep going and how hard manufacturing in the US can really be. But it’s part of our mission. We’ve been getting pushed around since day one. Family friends tried to take our idea, the doors to banks were closed and the only funding we could get was from our bank accounts. We started as two young professionals from the University of Maryland who stepped out of their comfort zone to self fund a company. Our team worked hard to beat out better funded company and apps that were poised to win the 2013 Cupid’s Cup presented by fellow UMD Alumnus Kevin Plank. We took the Nourishmat from three stages of product development on our own dime and just when we thought things were going great, a deal with Orchard Supply went by the wayside when the company fell bankrupt a few weeks ago. It hasn’t been easy but it has always been a battle against the rays of the sun.
In order for Kickstarter to be successful we must reach our $70,000 goal.
Here is a link to the campaign: http://bit.ly/goodmagnourishmat