MPG: Changing Car Rental Services for the Greener

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Simple sustainability efforts go a long way.  Here’s a bit of a scoop on one such effort we’ve deemed worthy to shake up our headlines here at LGBG.http://media.merchantcircle.com/37137174/mpg-logo-full-vertical_full.png

That’s right. It’s a company by the name of MPG Car Rental, and although its not the largest company, it hasn’t allowed that small fact to prevent it from doing big things!

Similar to rental car services like Hertz, Budget, Enterprise, and even old Thrifty, MPG provides a slew of automobiles to its customers on a temporary, rental basis.  No biggie, right?  But what sets this little Venice, California-based rent-a-car service apart from its traditional competitors, is that MPG’s fleet of vehicles are “all green” and still suit all needs.  Whether customers are looking for compact sedans or full-size SUV’s, MPG Car Rental boasts a wide range of eco-friendly vehicles.

The brand management experts at Interbrand rank the most green global brands yearly, based on what they consider to be critical criteria in determining the sustainability of business efforts.  In first, third, and fourth place on 2012’s Interbrand Best Global Green Brands list were Toyota, Honda, and Volkswagen, respectively.  It should therefore come as no immediate shock to the consumer that MPG Car Rental offers some of the flagship hybrid vehicles associated with these top performing brands.

Aside from Toyota’s three generations of Prius vehicles, MPG offers its Camry and Highlander hybrids, as well as its Lexus offspring, including the CT 200 hybrid and two variations of the RX model.  Also members of the all-green MPG fleet are Honda’s Insight, Volkswagen’s Jetta TDI (diesel), and Chevy’s new Volt and hybrid Tahoe.  And the customer should look forward to seeing this selection of vehicles change, as MPG makes it a point to constantly re-examine and continually update its fleet’s member vehicles to reflect current top performance trends.

What further sets MPG’s business model apart from those of competitors is its special test drive program.  MPG allows its customers who are thinking about purchasing a eco-friendly hybrid vehicle to rent and test drive any member of its fleet for up to four days to see if the vehicle fits the customer’s lifestyle.  From that point, if the customer purchases that model vehicle from one of MPG’s affiliated dealers, the customer is automatically eligible for the reimbursement of up to four days’ rental of that MPG vehicle.  Clever and helpful.

Through minimal efforts in specialization within the constraints of already established methods of business in an industry, MPG has managed to re-vamp operations to increase sustainability.  Customers can rest assured that they are not only receiving vehicles that perform well, but that they are helping lessen their carbon footprints all the while.  MPG Car Rental should be an example to all future rent-a-car companies, that small change can make a difference and still pay off financially.  Hopefully the company continues to grow, both in successful business, and in the admirable ideologies with which its conducts its business.

Green– Practical to Extreme

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After spending a considerable amount of time browsing the Internet, reading magazines and researching “green” initiatives, I am convinced that most people are aware of measures they can take to promote a greener life.  I also believe that most people do some things, either voluntarily or as a result of demands made by employers, neighborhood associations or government mandates that impose taxes or even penalties for failure to comply with environmental regulations.  However, I have noticed some extreme practices or procedures that are being investigated through experiments now but may become a reality.

  • Some scientists have proposed putting a ring of sunlight-scattering particles around the equator to reduce the radiation effects of the sun hitting the planet and thereby reducing greenhouse gas effects.  This idea would be tried in the most extreme circumstances and would cost trillions of dollars.
  • Other research has focused on the ocean and includes the manipulation of plankton growth through fertilization to create larger growth to suck up excess carbon dioxide or even “stirring” up the ocean with large pipes to bring rich nutrients to the surface to feed and produce huge algae blooms that would in turn suck up carbon dioxide from the atmosphere and bury it on the ocean floor.
  • Some local jurisdictions, such as the city of Los Angeles, have worms in bins in eating areas.  The worms eat discarded food particles and turn them into compost that is used in gardens.  Imagine worms becoming a kitchen staple.
  • Researchers have consistently emphasized the impact of changing our diets and exercise regimens. Statistics from the United Nations Food and Agriculture Organization indicate that the meat industry is responsible for 18% of global greenhouse emissions through the use of fertilizer, animal manure, energy used to transport food.  If all Americans between 10 and 74 walked a half hour a day, carbon emissions in the U.S. would be reduced by 64 tons.  Eating less red meat also would help.
  • Most jurisdictions are looking towards banning the use of plastic bags and incandescent light bulbs.  We all are becoming accustomed to the transition to fluorescent light bulbs.  Also the use of paper bags or reusable cloth bags is gaining momentum in most communities.
Going green ranges from practical to extreme solutions to protect the environment.  Maybe if we all read the Live Science countdown to craziest ideas, we would be more motivated to incorporate practical green measures to avoid resorting to extreme measures down the road.  Let’s be practical– live green, be green!