Ekocycle Delivers Recycling Message Through Dramatic Visualization

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We constantly hear about the benefits of recycling, and now Ekocycle has taken the delivery of this message to the next level by going on a mission to provide a remarkably informative and entertaining visualization of the possible results of this effort.  Ekocycle is a collaboration between the Coca-Cola Company and Will.i.am, which educates consumers, particularly young people, on the benefits of recycling and encourages “recycling behavior” and sustainability among consumers”.  We here at LGBG first wrote about this project back in August (http://livegreenbegreen.com/?s=Ekocycle), and after seeing the work done by this group, we would like to talk about it again.  First of all, we salute Ekocycle’s mission to use awareness of the issues with plastics as a tool to effect social change.

The goal of the Ekocycle project is a simple and direct one– “zero waste“, an innovative way of

.  Plastic bottles can be recycled to make so many other items, with the possibilities limited only by the lack of imagination.  What makes this effort really special is the visual and auditory appeal to the senses in the form of commercials set to music, which begins with an empty soda bottle being morphed into numerous popular items that we use everyday, some of which, are in very high demand.  This approach to recycling is very refreshing because in the past we have been bombarded with the negative effects, or punishment, for not recycling.  We read about plastic pollution, and we witness increased bottle taxes and added costs for plastic bags, along with local ordinances banning the use of plastic bags totally.  Also, we see large landfills packed with plastic materials that will take forever to break down.  Now Ekocycle has introduced commercials, which shows in dramatic fashion products we can make from recycled plastic bottles, thereby protecting the environment and still having fun.   These commercials are set to the characteristic beat of the music of Will.i.am, and the recycled products includes furniture, phone cases and accessories, and even the ever-popular Levi jeans.

Since we first announced Ekocycle last August, this project has gained momentum and is becoming a social movement dedicated to sustainability.  It has attracted the attention and resulted in partnerships with major brands, such as Limited edition Levi’s 501 Waste<less jeans, Beats by Dr. Dre (headphones),  Case-Mate Barely There phone cases (available at Best Buy and at www.bestbuy.com/casemate and New Era caps.

Will.i.am so fittingly states, “All good things must end, but an end can be a new start”.  Ekocycle is the embodiment of the spirit of sustainability.  With its positive message and reinforcement of the need to be environmentally friendly, combined with the encouragement to use technology to address environmental issues, such as plastic pollution and waste, it is mounting a social movement which makes us want to jump on the bandwagon to witness the possibilities.  It’s like magic tricks, which turn objects into new things.  We all love magic, and Ekocycle is eager to deliver a world were we can live green, be green.

Sources for this article:

http://livegreenbegreen.com/?s=Ekocycle

http://www.coca-colacompany.com/media-center/press-releases/recycling-fashion-william-coca-cola-launch-new-brand

Credit: Will.i.am at Ekocycle

Credit: Will.i.am at Ekocycle

Deconstructing Traditional Construction

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On numerous occasions, we here at LGBG have gone into detail on the burgeoning relationship between the green movement and architecture. Whether it’s sprucing up your living room or assessing the value green initiatives may have on your home, the worlds of being socially responsible and architecture are now becoming firmly intertwined.

Occurring in sporadic movements throughout the years, deconstruction is coming back with a greater vengeance than Denzel Washington’s character John Creasy in Man on Fire. In its simplest form, deconstruction is where a demolition crew, “Carefully dismantles an older property by hand instead of using bulldozers.”[1] The movement has been around for decades and allows for the reusing of materials from older homes for the construction of newer ones. The end result is hundreds of thousands of tons of potential trash is diverted away from landfills.

With that said, you might be asking yourself: Why has this beneficial movement waxed and waned through history more than Mr. Miyagi and why is it suddenly back? The first question is a bit more puzzling to decipher, but can primarily be explained by the fact that deconstruction, even in today’s generation which focuses on green building and initiatives, is nonetheless five times more expensive in comparison to a traditional obliterate-your-home-with-a-wrecking-ball demolition.[2] In addition, the process of deconstruction takes about twice as long as the more destructive alternative.

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You said you needed to replace your windows right?

So why is the movement suddenly back? That question, while also complex, warrants a simple solution: A tax-credit from Uncle Sam. Yet, this same tax credit, which occurs when a homebuilder donates materials to a qualified 510(c)(3) charity, has been around for decades and arose in tandem with deconstruction itself.[3] More recently however, contractors are placing a greater emphasis on the financial benefits of deconstruction to potential home builders. For example, the Weiss family who were featured in the Wall Street Journal Article: The Demolition Discount, “Paid more than $20,000 for the disassembly, roughly double what they would have paid for a wrecking crew.” However, as a result of the tax credit through donations of materials to charities, the family will have saved more than $66,000 in taxes. As a result, despite the higher upfront cost and greater length of time to complete the project, the tax shelter and socially responsible benefits have outweighed these side effects in many homeowners’ eyes.

I believe what has really catapulted the movement forward is our nation’s greater awareness, and emphasis of green initiatives. Our society has begun to recognize that sustainability is a difficult and slow-moving process, yet can be achievable in anything and everything that we do. Whoever you want to credit for the successes of the green movement, the consequences are that as a whole, nations have a top-of-the mind awareness of green initiatives. So couple people’s awareness of sustainability, with the availability of deconstruction, and sprinkle in a nice tax incentive, and the end results are that citizens are more willing to listen to green ideas, and sustainability projects like deconstruction are experiencing greater success rates than ever before.

Obviously deconstruction is not ideal for everyone. You have to initially lay down more capital into a house that is already expensive enough as it is, while also having to wait longer to live in the home you purchased. However, there are some real social and financial benefits to deconstruction for homeowners that may outweigh the negatives. That being said, here are some more tips related to this conversation for homeowners to keep in mind:

  1. Persuade others to use deconstruction if possible.
  2. Donate used goods from your home to charities and shelters. You don’t have to be building a new house to live by the ideals of deconstruction.
  3. If building a new house, try to use eco-friendly materials and alternative energy sources like solar panels for the home’s construction.

Through these actions and the right knowledge, we can all strive to live in a world where we live green, and be green.

[1] http://online.wsj.com/article/SB10001424127887324407504578185762234289162.html?KEYWORDS=landfills

[2] http://portlandpreservation.wordpress.com/2011/04/21/on-old-buildings-demolition-deconstruction-and-reuse/

[3] http://www.epa.state.oh.us/portals/30/Brownfield_Conference/docs/Barry%20Franz.pdf

Plastic Bag Bans Heat Up Local Politics

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A rippling effect of the green movement has witnessed many cities either imposing taxes to consumers on plastic bags or banning them altogether. This movement has triggered a change in behavior for many consumers and businesses. Some establishments have responded by offering for sale customized reusable cloth bags that not only are trendy, but also offer advertising for companies. Some shoppers now opt out of plastic bags and request paper bags.

San Francisco was the first city to ban plastic shopping bags back in 2007. Since then, other cities have followed—Los Angeles, Seattle, Westport, Connecticut and the entire state of Hawaii. Other jurisdictions, including Washington, D.C., find local councils embroiled in debates over taxes on plastic bags.

Unfortunately, some trade associations refuse to accept the fact that plastic bags are harmful to the environment because they take up valuable space in landfills and litter streets, streams and shorelines. One organization of plastic manufacturers now argues that the ban of plastic bags could threaten more than 30,000 manufacturing jobs in the United States. Donna Dempsey, the spokeswoman for the American Progressive Bag Alliance, even states that “the plastic bag has gotten a bad rap”. Dempsey goes on to say that 90% of consumers reuse plastic bags, that these bags require less energy to produce than paper bags and that they take up less space in landfills.

This is a very touchy issue. While no one wants to see any manufacturing sector decrease in size or disappear, one has to wonder why the experts in the plastics field would rather concentrate on portraying as a myth the hard facts about the negative impact of plastic on the environment as opposed to making a better product. We have witnessed other industries being forced to make drastic changes to stop pollution. For example, most localities have had to overhaul public transportation to provide clean buses and electrically powered trains. The auto industry has been forced to upgrade vehicles to use cleaner fuels. These changes actually have stimulated the economy in terms of providing new educational opportunities, jobs in research and development and employment implementing new technology in factories.

Let’s stop the politics here. Plastic bags are harmful to the environment. As stewards of this planet, let’s stand behind the movement to adopt alternatives to plastic bags. This movement begins with our refusal to use plastic bags. Let’s shop green, live green, be green.

Happy Green Fourth of July

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Happy Fourth of July.  Hopefully, this holiday will be a fun day spent with friends and family, relaxing and celebrating our wonderful country.  Also, hopefully this day will be a green day.  I have several tips to make the 4th a wonderful green day.

First of all, let’s talk about fireworks.  They are not green.  All polytechnic applications are significant polluters of the environment.  I know it is hard to imagine celebrating the 4th without fireworks.  So let’s compromise here and leave this part of the celebration to the experts.  Plan to go to a community event rather than staging a backyard event.  This way it will be done with more control, alleviating the risk of accidents that occur every year, and plus you get to celebrate in grand style.

Also, for picnics and barbecues, it is important to use biodegradable or reusable plates and plastics.  The picnic will still be fun and you will be doing your part to reduce the piles at the landfills.  Pay attention to the food served at your picnic or barbecue.  Hot dogs and hamburgers are staples at cookouts and barbecues, but be mindful of the environmental impact of the production of such products.  Make sure you incorporate healthy and possibly organic fruits and salads into your menu.  You will be doing a favor to yourself, your family and friends and the environment.

Think green when you crank up the grill.  Propane is three times as efficient as charcoal.  If you opt for charcoal, make sure it is wood briquettes.  They are more sustainable.  Also, do not overcook or char  food on the grill.  This is toxic to the body and the environment.  

Try to incorporate some exercise into the day.  The Fourth of July is a great time to organize a friendly game of baseball, volleyball, dodgeball, etc.  Exercise is great for the health of friends and family.  

As you can see, the Fourth of July is a wonderful day to celebrate our nation and green.  Let’s live green, be green!

Mobile Devices Can Talk Green

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The mobile device industry has changed the way people all over the world communicate.  While this business sector has improved the speed and methods of delivery of information and communication, it has negatively impacted green initiatives.  New gadgets are introduced to the market at lightning speed, and the “electronic junkies” constantly upgrade to the latest and greatest devices.  These old mobile devices often end up in landfills or even discarded with household garbage.  It is important that all mobile device owners educate themselves in green initiatives relative to responsible disposal of any electronic device that is no longer being used to ensure that the environment will not be harmed.

Several wireless companies have green initiatives in place, providing customers with information on environmental protection regarding the use of mobile devices.  This aspect of device ownership should be a primary consideration in the selection of a company to make a purchase of a phone or tablet.  In addition to protecting the environment, this decision can save the customer time and money.  For example, paperless billing saves trees and allows the customer to have account information readily available 24 hours a day.  Phone and tablet trade-in programs guarantee responsible disposal of older devices and may offer the customer a credit towards the purchase of a new device.  Thirdly, recycling wireless devices with a reputable company guarantees that the discarded items will not find their way to a landfill, and as a bonus, these products sometime can be refurbished and returned to service.

There are other features of mobile devices which inherently aide green initiatives.  Navigation apps identify the most direct routes to destinations, thereby reducing fuel costs.  They also provide up-to-date traffic information, which enables drivers to spend less time stuck in traffic, wasting fuel.  Finally, the use of mobile broadband creates virtual offices, saving gas and other commuter costs.

Anyone who owns a mobile device can go green and reduce energy consumption, save time and money and help protect the environment.  Let’s all do our part to communicate green, live green, be green.