LGBG SPOTLIGHT: VerTerra – Dinnerware from Fallen Leaves

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Photo Credit: http://www.verterra.com

While deep in my search for outstanding companies of all kinds the other day, I stumbled upon this sustainable gem — VerTerra.  I immediately decided that I must write this week’s spotlight article on it, to let all LiveGreenBeGreen readers know about this amazing company.  So, here it is:

VerTerra is a manufacturer of single-use dinnerware, an undoubtedly saturated industry.  However, unlike nearly all competitors out there, VerTerra operates with a special spark at its sole.  The company is completely focused on the environmentally and socially conscious consumer, as it sustainably produces its eco-friendly, high-quality products using fair wage labor practices.  But that does not mean its only customers are those environmentally and socially bleeding hearts — anyone can and should use their products!

Striking the perfect balance between smart and sexy is one of the most daunting and difficult tasks, and VerTerra makes it look effortless in their products.  What is most amazing, though, is exactly how the seed of this business idea came to be planted in the mind of its founder, Michael Dwork.  On a trip to India, Mr. Dwork stopped to buy some food from a street-vendor of sorts, not an unpopular practice.  To his amazement and delight, he found the woman serving him simply took fallen leaves, soaked them in water, and with a fairly primitive waffle-iron-like device, pressed them into serving plates!  He knew he wanted to bring this concept to full manufacturing fruition back home, so he fittingly set out on a journey to do just that.  And with one of the best ideas and founding stories in the industry, LiveGreenBeGreen agrees, he has gloriously succeeded.

To find out more about this eco-friendly entrepreneur’s brand, please visit and explore VerTerra’s Official Website at: http://www.verterra.com

And to explore and purchase the eco-friendly, disposable dinnerware solutions of VerTerra and other brands, please visit: http://www.joannehudson.com/disposable-plates-green-dinnerware.html

Investing in Green Technology

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You probably are familiar with the old adage, “put your money where your mouth is”.  This saying definitely applies to the green movement.  Green initiatives require an enormous financial commitment to develop and advance the technologies necessary to address the issues of climate change and to reverse the pollution of the Earth.  Statistics collected in Global Trends in Renewable Energy Investment 2012 Report, a study backed by the UN Environment Program, have tracked financial investments in green energy globally since 2004.  These statistics reveal the following:

  • Investment in renewable energy accounted for 44% of all new energy generation capacity added last year.  This represents an increase in renewable investment, up from 34% in 2010 and 10.3% in 2004.
  • The majority of the money invested in renewable energy came from the private domain and largely was invested in the area of research and development.  In fact, investment from the private sector was twice that of government and public bodies.
  • The renewable energy sector of emerging economies, such as India and China, has the biggest boost.
  • In 2009, China surpassed the United States in total annual investment, and in 2011, it attracted more money than any other country.

While these statistics show a financial commitment to the green movement, statistics indicate that investment in green initiatives still lags behind that of traditional sources.  In 2011, only 6% of the world’s energy requirements were generated by renewable sources.  A caveat to this situation is that many clean tech companies have suffered from the volatility of the markets over the past two years, and in many countries, policies established to encourage investment in renewable energy have been weakened by austerity measures undertaken to upright faltering economies.

When considering investing in renewable energy or other green initiatives, the due diligence requirement cannot be understated.  Thorough understanding of this market sector is mandatory.  For example, it is important to know that these markets require government confidence and commitment in order to be successful.  Financiers require stable policy to back green investments.  It is important to identify mature technologies because they have longer track records.  These often include onshore wind and solar energy.  Remember:  Lower technological risks equal more finance.

Investing in renewable energy and green initiatives presents potential opportunities for financial gain, as well as moral commitment to the green movement.  As with any investment, make sure you do your homework and seek professional advice so that you understand the many factors involved.  A place to start your journey to green investments is: http://www.sustainablebusiness.com.

Let’s live green, be green!

Due diligence– Prior to investing in any commodity, do your homework, and if necessary, seek professional financial advice.