MPG: Changing Car Rental Services for the Greener

by

Simple sustainability efforts go a long way.  Here’s a bit of a scoop on one such effort we’ve deemed worthy to shake up our headlines here at LGBG.http://media.merchantcircle.com/37137174/mpg-logo-full-vertical_full.png

That’s right. It’s a company by the name of MPG Car Rental, and although its not the largest company, it hasn’t allowed that small fact to prevent it from doing big things!

Similar to rental car services like Hertz, Budget, Enterprise, and even old Thrifty, MPG provides a slew of automobiles to its customers on a temporary, rental basis.  No biggie, right?  But what sets this little Venice, California-based rent-a-car service apart from its traditional competitors, is that MPG’s fleet of vehicles are “all green” and still suit all needs.  Whether customers are looking for compact sedans or full-size SUV’s, MPG Car Rental boasts a wide range of eco-friendly vehicles.

The brand management experts at Interbrand rank the most green global brands yearly, based on what they consider to be critical criteria in determining the sustainability of business efforts.  In first, third, and fourth place on 2012’s Interbrand Best Global Green Brands list were Toyota, Honda, and Volkswagen, respectively.  It should therefore come as no immediate shock to the consumer that MPG Car Rental offers some of the flagship hybrid vehicles associated with these top performing brands.

Aside from Toyota’s three generations of Prius vehicles, MPG offers its Camry and Highlander hybrids, as well as its Lexus offspring, including the CT 200 hybrid and two variations of the RX model.  Also members of the all-green MPG fleet are Honda’s Insight, Volkswagen’s Jetta TDI (diesel), and Chevy’s new Volt and hybrid Tahoe.  And the customer should look forward to seeing this selection of vehicles change, as MPG makes it a point to constantly re-examine and continually update its fleet’s member vehicles to reflect current top performance trends.

What further sets MPG’s business model apart from those of competitors is its special test drive program.  MPG allows its customers who are thinking about purchasing a eco-friendly hybrid vehicle to rent and test drive any member of its fleet for up to four days to see if the vehicle fits the customer’s lifestyle.  From that point, if the customer purchases that model vehicle from one of MPG’s affiliated dealers, the customer is automatically eligible for the reimbursement of up to four days’ rental of that MPG vehicle.  Clever and helpful.

Through minimal efforts in specialization within the constraints of already established methods of business in an industry, MPG has managed to re-vamp operations to increase sustainability.  Customers can rest assured that they are not only receiving vehicles that perform well, but that they are helping lessen their carbon footprints all the while.  MPG Car Rental should be an example to all future rent-a-car companies, that small change can make a difference and still pay off financially.  Hopefully the company continues to grow, both in successful business, and in the admirable ideologies with which its conducts its business.

Farm-to-Table Trend Grows

by

Access to fresh food is a major concern of the green movement.  Locally grown food is better for both consumers and the environment principally because it most likely was picked within the last day or two and is crisp, sweet and loaded with flavor.  Fresh produce loses its nutrients quickly.  Its sugars turn to starches and plant cells shrink.  Consequently, locally produced fruits and vegetables have more flavor and nutrients and are better for you.

Locally produced food is good for the economy because the money made from sales by local farmers is reinvested into the area economy, enabling these communities to thrive and remain resilient, especially during downturns.  Local farmers are better positioned to practice sustainable techniques and are mandated by local governments to keep pesticides and other chemicals out of runoff water.  Because their farms are smaller than those of corporate conglomerates, these farmers have greater flexibility to maintain crop diversification and to implement sustainable harvesting methods that impact the quality of the water source.  Another benefit of purchasing produce locally is that it reduces our carbon footprint, as food does not have to be transported long distances to be sold.

The emergence of farm-to-table eateries also has become popular all over the country.  Chefs spearhead this movement with a goal to maintain access to fresh ingredients that are not sprayed with chemicals to protect them on long trips to restaurants and also to leave a smaller eco-footprint.  Farm-to-table eateries also serve to assure green-minded consumers that the meals they purchase at restaurants and eateries are healthy.

The current harvest season with its bounty of fresh fruits and vegetables offers consumers a great opportunity to experience locally grown fruits and vegetables.  Make sure you check local directories for times for farmers’ markets or stop by local farm stands to purchase fresh fruits and vegetables.  When planning to eat out, do a little research and farm-to-table restaurants and local eateries a try.  Remember to live green, be green.

Kevin and Gillian Halligan at their Local Eatery in downtown Laconia, New Hampshire

 

Climate Change Alters Life as We Know It

by

The protracted heat and severe storms over the past year have affected most of our lives in some way.  The extent of impact has ranged from inconvenient power losses during storms to loss of property and life during periods of hurricanes and tornadoes and their resultant flooding.  Some of these effects are predicted while some other results come as a surprise.

We know that the harsh effects of climate change have signaled increased food prices all over the world.  The United Nations Food and Agricultural Organization warns that any sudden and extreme price hikes in food are especially devastating to people in places such as Africa where undernourishment already is a significant problem.  The current drought in the Midwestern United States and Russia, accounting for increased costs for maize and soybeans, could evolve into a catastrophe for tens of millions of people.

Although it may seem like a luxury to some, the availability of maple syrup is decreasing due to higher temperatures that have shortened the syrup collection seasons.  The Proctor Maple Research Center at the University of Vermont predicts that the long-term effects of global warming “may lead to a shift in forest composition and the maple-beech-birch range will begin migrating northward to cooler areas”.  Such migration will delay syrup production because it takes 40 to 50 years of maturation for a maple tree to produce enough sap for sugaring.  While the decrease in maple syrup production is an inconvenience to pancake lovers, it poses a socioeconomic threat to a major industry in the northeastern region of the United States.   Further information on this can be found at:   http://www.news.cornell.edu/stories/Nov10/SyrupClimate.html

Global warming also harms many animals adapted to colder environments.  An article in the U.S. News and World Report cites the difficulties faced by caribou in warmer temperatures.  The caribou now arrive in West Greenland after the peak foraging period.  “Fewer calves are being born, more calves are dying.”  http://www.usnews.com/news/energy/slideshows/10-animals-threatened-by-global-warming.  Additionally, polar bear litters are getting smaller as the amounts of sea ice declines from warmer temperatures.  Earlier than usual spring sea ice break-up results in the failure of pregnant females to bring calves to term.  Our warmer planet also threatens fish, such as trout and salmon, which thrive in cold streams.  In addition to affecting the survival and propagation of sea life, the negative impact of warmer waters will also result in millions of dollars in lost revenues to the fishing industry in the United States alone.

In terms of recreation, climate change also poses some interesting threats to the availability of goods and services that enhance our lives.  The increased temperatures, particularly in the south, potentially increase the chances for hyperthermia for outdoor athletes.  This is especially a problem for football players. http://www.txchnologist.com/2011/heres-a-reason-to-care-about-climate-change-it-could-ruin-texas-football  Unfortunately, the conservative south has led the way to block serious climate action.  Also with global temperature rise, sea levels are expected to increase.  Such occurrences threaten to submerge Florida’s coastal communities, which would be devastating to vacationers and the communities that rely on tourism for their survival.

Many other products that we enjoy also are threatened by climate change with its increased temperatures.  These include coffee, beer (which relies on water for production), chocolate and many fruits, including grapes, which in turn, affect wine production.  This list goes on and on but is limited here by space.  Just think about the foods you buy and activities you enjoy.  Many of these things may become more expensive or they may disappear entirely because of climate change.

Climate change is much more than a small cyclical inconvenience.  It potentially poses a threat to life as we know it.  To save our planet, let’s live green, be green.

It would be difficult for Gene Kelly to sing in the rain today. Either the storms are so severe or there is no rain– both impossible extremes.

Reports on Stanford Organic Food Study are Misleading

by

Yesterday several television newscasts reported the findings of a Stanford University study on organic foods. The study, “[a]re Organic Foods Safer or Healthier than Conventional Alternatives?  A Systematic Review,” was published in the Annals of Internal Medicine on September 4, 2012.  The researchers concluded, “[t]he published literature lacks strong evidence that organic foods are significantly more nutritious than conventional foods.  Consumption of organic foods may reduce exposure to pesticide residues and antibiotic-resistant bacteria”.

Personally, I find the media reaction amusing and a clear example of the lack of understanding of the principal goals of the green movement.  Conversely, maybe I have it all wrong.  All this time, I believed that a berry was a berry with certain vitamins in it, and the point of being produced organically was to avoid the introduction of pesticides to it in the growing process.  In my mind, the same thing applied to the production of meat for human consumption.  Organically raised meat and poultry does not contain harmful drug-resistant bacteria.  However, these news reports seem to indicate that organic foods were somehow super foods that contain added ingredients that promote good health.

Informed buyers of organic food know that what makes the products better are the substances that are missing from them—pesticides and drug-resistant bacteria.  Also they know that the missing pesticides are not around to run off of the fields to pollute the water supply.  The pesticides are not around to negatively impact the health of the people working in the fields to produce the crops.  Finally, the pesticides are not around to kill the honeybees that pollinate the crops.

After garnering viewers’ attention with their misleading headlines, some of the news reporters mentioned as an aside that the study results did show that organic fruits and vegetables contain about a 30% lower level of pesticides than conventional fruits and vegetables and that the concentration of drug-resistant bacteria in organic poultry and pork is about 60% less than the amount in their conventional counterparts.  To this viewer, that is significant and is a step in the right direction.  Of course organic products cost more, but if organic foods were the rule rather than the exception, the cost differential would narrow.  Also, it is expected that the positive impact of a healthier diet would be realized in reduced illnesses and their accompanying medical costs.

Of note, it was pointed out that organic foods are a great choice for pregnant women.  Well—should we only maintain a healthy diet if we are reproducing, or should we eat healthy foods always?  It seems from the newscasts that the millennial generation understands what is going on because they were reported as the group most likely to eat organic foods.  Obviously, priorities are a matter of choice because compared with many older people, this group is just starting out in the workforce and generally have lower incomes and fewer assets.  Yet they put healthy food high on their priority list.

There is so much information out there on green initiatives.  It is so important that we carefully study the information fed to us and separate fact from fiction.  Let’s think green, educate green, live green, be green.

Why Go Green?

by

Now we know many ways to go green.  Most of us have incorporated some of these steps into our personal lives, either by personal choice or by government mandates.  For this movement to be successful and widely embraced, it is important that each of us feel a sense of empowerment from a decision to go green.  In order to sustain a green movement, there must be an immediate payoff.  We realize that in some areas, particularly those of climate change and clean energy, change will be slow, cumbersome, expensive and embroiled in politics.  However, there are some simpler areas of green causes to endorse that bring a more immediate sense of payoff.  These include health and wellness, frugal living, minimalism, spiritual environmentalism, and self-sufficiency.

1.  Health and wellness.  Perhaps this is the subject area that is of utmost importance to most people today.  Scientific evidence has associated several diseases and adverse health conditions to environmental pollution and use of harmful products.  Many cancers are linked to the use of chemicals in cleaning products and fertilizers used to grow food.  Cancer incidence rose significantly from 1950-1998.  Presently it is estimated that 1 in 2 American men and 1 in 3 American women will develop cancer in their lives.  Secondly, with the increased rate of air pollution, the diagnoses of asthma in adults increased 75% between 1980 and 1994 while the same diagnoses in children increased 150%.  Thirdly, the incidences of autism have shown an alarming increase of 56% since 2002.  Other statistics note higher rates of reported infertility problems, along with more reports of birth defects in newborns.  Tests of breast milk samples consistently have shown the presence of pesticides, herbicides and household and industrial cleaners.  Obviously our transition from a natural to an inorganic style of living has caused our cells to mutate, breaking them down and polluting our bodies with toxins.  Adopting green standards in the selection of food and cleaning products goes a long way to protect our bodies.

2.  Frugal living.  At first glance, a walk through the grocery store gives the impression that organic foods and products are more expensive than non-organic products.  However, upon close inspection, this is not necessarily the case.  Local farmers and farmers’ markets are a great source to purchase fresh foods and vegetables.   Local merchants often are available to answer any questions regarding fertilizing and growing techniques of their crops, as well as freshness of the products available for purchase.  When eating out, the new trend of local farm-to-table restaurants offer an opportunity to get well-prepared food that supports local farmers and merchants.  Frugal living also involves (1) purchasing reusable containers and cleaning materials as opposed to disposable paper and plastics; (2) walking, biking, carpooling or taking public transportation to get around town; and (3) even choosing to live in planned urban developments with parks, restaurants, shopping and entertainment facilities and schools strategically located in close proximity to residences and/or the provision of clean-energy public transportation to travel around our communities.  Frugal living enables us to save money, time and the environment while going green.

3.  Minimalism.  A major complaint often voiced today by many people is that life is so complex.  We often are so over-committed to work, social activities and chasing the American dream that we have cluttered our homes and minds to an unhealthy degree.  A minimalist lifestyle urges us to slow down, eliminate distractions, reconnect with family, friends and the universe and to feel less stressed, rushed and exhausted.  By necessity, minimalism incorporates frugal living.  We avoid wasteful consumerism, using only what we need, thereby being able to downsize our living spaces, possessions and activities.  This truly is a green concept with an immediate payoff.

4.  Spiritual environmentalism.  Perhaps the first known environmentalist was Henry David Thoreau.  His recognition and embracement of the environment was from a spiritual perspective.  Thoreau recognized that “in wilderness is the presentation of the world”.  Thoreau was an extremist regarding man’s need to coexist with the planet.  A study of his writings reveals his understanding of the need to wisely manage all resources, including, but not limited to time, money, work, talents and health.  For living space, Thoreau states:  “[e]ach town should have a park, or rather a primitive forest, of five hundred or a thousand acres, where a stick should never be cut for fuel, a common possession forever, for instruction and recreation”.  Thoreau Journal, October 15, 1859

Finally, on the need to protect the environment Thoreau writes:  “[w]hat is the use of a house if you haven’t got a tolerable planet to put it on?”  Familiar Letter, Thoreau to Harrison Blake

And finally, “[a]t the same time that we are earnest to explore and learn all things, we require that all things be mysterious and unexplainable, that land and sea be infinitely wild, unsurveyed and unfathomed by us because unfathomable.  We can never have enough Nature.”  Thoreau, Walden, Spring

Spiritual environmentalism is a very personal journey for many people, and provides a response to the recognition that the Earth does not belong to us, but rather is on loan.  We are the stewards of the Earth and are responsible to preserve it and pass it along to future generations.  Another great reason to go green.

5.  Self-sufficiency.  The foundation of green living is self-sufficiency.  We cannot expect private businesses to promote individual self-sufficiency as this is contraindicated to their main goal, to increase the bottom line.  Also, we cannot afford to wait to break through government gridlock to enact laws mandating use of renewable energy, sustainable care of land, and protection of natural resources or to enforce the ban of harmful chemicals in foods and other products of daily living.  Self-sufficiency affords us the opportunity to prepare for natural disasters and potential catastrophes through education; become savvy in recognizing political corruption and using our vote to repudiate it; maintain awareness of flaws in the present social structure which heavily relies on over-consumption and waste and to take pride in adopting a satisfying lifestyle that promotes a healthy balance of work and family life.

These are just a few reasons to go green.  The list goes on and on.  There is so much that we can do to reduce our carbon footprint and protect our environment.  Let’s live green and be green.

An excellent source for environmental articles and statistics can be found at http://www.sustainablebabysteps.com/environmental-articles.html.

 

Green Energy, The Great Sport of Tennis, and How the Two Come Together…

by

US Open Is Going Green With Viridian

I bet you have never heard of the company, Viridian Energy.  Didn’t think so.  Neither had I until a couple of days ago.  But you know what?  I am glad I finally did, and I am also willing to bet that after reading this post, you’ll be damn glad you did so.

After reading up on the Norwalk, Connecticut-based company, I can honestly say Viridian is looking to change the landscape of energy supply and has gotten off to a great start doing just that.  As a retail energy supplier, the company aims to be socially responsible in its operations and deliverables.  In addition to providing green energy within their current markets — including New York, New Jersey, Pennsylvania, Maryland, Illinois, and of course, Connecticut — Viridian places extra emphasis on making those resources affordable, as well.  It is the company’s hope that this can facilitate consumers’ decisions to switch to their eco-friendly energy solutions, from those of more traditional providers.

In fact, resting on the core values of environmental sustainability, reliability, empowerment, integrity, and customer focus, Viridian Energy views affordability to be of fundamental importance in is overall aim and purpose:

Viridian Energy provides greener electricity at an affordable price, allowing our customers and independent Associates to make a difference in the environment and their personal lives simply by switching energy providers.

We are proud to stand out among competitors who charge a significant premium for green electricity. We understand that you may not be able to pay more but still want to do your part. We take a lower profit in order to deliver a higher quality product, offering the best of both worlds – greener electricity and affordable prices.

Needless to say, LGBG by PMD United is in support of everything Viridian stands for.  However, what we loved even more than learning about Viridian Energy’s products, was learning about the initiatives they have taken in the world of tennis, specifically in relation to the US Open taking place in Flushing, Queens, in New York City.

Viridian Energy understands the impact that widespread travel of participants and spectators to and from the US Open can and will have on the environment.  For this reason, the company has taken it upon itself to purchase 455 metric tons of carbon offsets in an effort to negate the environmental impact of the estimated 2.2 million miles of local and air travel associated with the tournament.  The carbon offsets to be used are Green-e Climate and Carbon Standard certified and were purchased domestically.  This is a fantastic program to help the US Open go green, and we applaud the company for its pledge and commitment to its initiatives.

For more about carbon offsets,we recommend reading Sarah Dowdey’s great article on How Carbon Offsets Work.

For even more on Viridian Energy’s full sustainability initiatives and programs, we recommend you start reading up on them here.

The Butterfly Effect

by

It goes without saying that talks of sustainability and the green movement are usually reserved for functioning members of society. Yet, a professor at Evergreen University is taking an unorthodox approach to spreading the ideals of sustainability to those who are seen as pariahs. In professor Nalini Nadkarni’s initiative, The Sustainability in Prisons Project (SPP), the Mission Creek Corrections Center for Women in Belfair, Washington has partnered with the Department of Defense to help inmates breed endangered orange and white Taylor’s checkerspot butterflies and release them into the wild.

The result is that the system has bred over 3,600 of the butterflies, but more importantly has involved those who are mainly seen as social outcasts in doing it. In order to participate in the program, inmates are required to apply and undergo on-the-job training. And while the program has taught the inmates about environmental awareness, it has also contributed to their success when reentering society. According to the article, “Seventy eight prisoners were involved with the Mission Creek project and 18 have been released, of which none have returned to prison, and one-third are employed.”

Ultimately, the project is empowering women to make a difference in the community even when locked behind bars. The effect is that the initiative is spreading its ideals of sustainability to an unconventional audience, and is aiding in their rehabilitation. Through this unorthodox partnership, even those who many deem as social outcasts are contributing to a world in which we all live green and be green.

http://www.huffingtonpost.com/2012/08/30/sustainability-in-prisons_n_1837966.html

Drought Proven To Be A Key Element In Collapse of Ancient Cities

by

Drought! Drought! Drought! We hear it everyday. We feel its effect in the grocery store in the form of higher costs for produce and meat. Our daily television and web-browsing experiences often include stories and pictures of parched farmlands and the individuals who are negatively impacted economically and socially by this year’s extremely dry weather. At the same time, we hear the naysayers’ criticisms of the insistence that the drought is caused by climate change. They contend that we are experiencing a natural cycle that will change soon. They admonish that proposed EPA standards to protect the environment from pollution are part of a political agenda and are based on a myth.

A study cited this week by the U.S. Geological Survey notes that “humans have a long history of having to deal with climate change”. http://www.usgs.gov/newsroom/article.asp?ID=3359#.UD9kbI5vd8u. The results of this research was published in July’s edition of Geology and points to the lack of available water in Egypt and other ancient civilizations as the major player in the collapse of these societies. The researchers examined pollen and charcoal preserved in the Nile Delta sediment dating back 7,000 years to present to define the physical mechanisms affecting critical events in ancient Egyptian history. The goal was to see if changes in pollen assemblages would reflect ancient Egyptian and Middle East droughts in archeological and historical records. Additionally, the researchers examined the presence and level of charcoal because increased fire frequency during extended periods of drought also would result in larger charcoal deposits.

The study results did support the hypotheses, with findings of increased microscopic charcoal in the core sediment during four recorded periods of drought. These findings are from recorded events, independent of political agenda, occurring in Egypt and in the Uruk Kingdom when modern Iraq collapsed. A second event was noted in the eastern Mediterranean and is collaborated with the fall of the Ugarit Kingdom and famines in the Babylonian and Syrian Kingdoms.

Studies such as these are crucial to our very existence. The objective and scientific determination of factors resulting in the collapse of ancient civilizations provides us with the knowledge and direction to find present-day solutions to these problems. This study concludes that climate change leading to severe drought led to the destruction of these societies. Water conservation,drought prevention, and other measures associated with environmentally friendly living are mandatory to ensure our continued existence on Earth. Yet more reasons to live green, be green!
,

Disposing of the Practice of Disposable Clothing

by

Today, recycling is ubiquitous. Whether its plastics, metals, or glass products the world is better off as a result of these actions done by the citizens of nations. It does beg the question however: why don’t we recycle everything we get our hands on? Why can’t we recycle dresses or collared shirts as easily as we do water bottles? Such is the question posed in the New York Times Article Sustainable Innovation: Reducing Fashion’s Carbon Footprint? The article makes claims as to how textiles are becoming disposable, and currently are Britain’s “fastest growing waste stream.”

Recycling textiles can tremendously impact on the carbon footprint of the industry. The advocacy group the Bureau of International Recycling states that recycling old textiles would aid in cutting up to almost 8 pounds in carbon dioxide emissions. Besides the incredible waste of resources (including water, fertilizers, and pesticides which are all used to cultivate the plants used in clothing), disposable clothing has contributed to global warming through the release of greenhouse gases.

Now what is being done to reverse this trend? In 2009 textile4textile was created to abate the process of disposable clothing. The process they utilize is called “sorting” which shreds the recycled clothing and allows the fabric to be in a state where it can be sewn again into new clothing. As stated in the article, “Once fabrics are separated into like tissue, they are much more valuable, especially natural fibers like wool and cotton. Recycled fabric can be spun from the shreds of the used clothing.” As a result, more resources are saved and the planet is left smiling just a bit.

Ultimately, as a society recycling is taken for granted because it is so commonplace. Making other goods such as fabrics to be a commonplace recycled good is a goal worth striving for and certainly can be attainable as plastics and metals are today. To my knowledge I have never worn recycled clothing. However, now that the option is available, more consumers , like myself, will be educated as to the carbon footprint of an industry that they didn’t know had one, and will be able to make smart and conscious decisions as to what they wear. Hopefully we will one day reach the apex of sustainability where everything we use was previously recycled and inhabit a world where we all live green, and be green.

http://rendezvous.blogs.nytimes.com/2012/08/20/sustainable-innovation-reducing-fashions-carbon-footprint/